Introducing: ...LOST

ANNOUNCEMENT:Beginning with the Spring 2012 line, Diverse Group will be bringing ...LOST to Canada!

Read on below to learn about this authentic Californian surf and skate brand which we are excited to distribute to fine Canadian shops and stores:

THE HISTORY OF ...LOST No advertising firm was hired to design the LOST logo. Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren't too worried about winning this football game or that contest. They were "team lost". Thus the name ...Lost scribbled on books, t-shirts, benches, tables and eventually clothing. Matt Biolos began sanding surfboards at Surfglas and Herbie Fletcher Surf Shop fresh out of high school in 1987. He made his first surfboard at this time and called it a Ratz Ass, as in "I dont give a..." His second surfboard was labeled mayhem- obviously not taking things very seriously. (Mayhem Ordinance was Matt's high school music band). This name "Mayhem", for better or for worse, stuck. Matt shaped 20 boards the first year. Not too many people were ordering boards from Matt yet, so to make money he continued to sand surfboards and began to paint designs on them along with a handwritten LOST wherever he could. Surfers like Christian Fletcher and Matt Archbold were getting Biolos paint jobs. By working in an environment with master shapers (Timmy Patterson, Jim Fuller, Terry Senate, Randy Sleigh to name a few) and good surfers, he was able to develop as a shaper. Matt's friends had been telling him for years to put the word Lost and his art on tees and try to sell them. By 1992, fueled in part by a suggestions from Timmy Patterson and Johnny Monson, Matt began putting his art on T-Shirts with a ...LOST logo. His roommate Mike Reola, a recent business school graduate, helped him handle the business side of things and they both worked on developing a plan to slowly grow and market the company with little or no money. This included help from numerous friends in the form of small loans, work in exchange for a couch to stay on, a parent's back yard to dye tee shirts, or a vehicle in exchange for rent.

Check out ...LOST's great array of products here: www.lostenterprises.com

Stay tuned to Diverse Group for ordering information!

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