Alternative held their first ever fashion show in LA last week!!

Alternative Apparel wowed audiences on March 22nd with its first major L.A. Fashion Week runway show! “The Show Must Go On” event took place at our new design lab and showroom in downtown Los Angeles, where we unveiled our latest fall/winter 2010 collection to an audience of fashionistas, designers and Hollywood a-listers, presenting a fashion carnivale of key trends and styles for the upcoming season. After the whimsical fashion show, guests enjoyed a cocktail party and music by Brent Bolthouse, along with a special performance by The Walkmen. Inspired in part by the acclaimed HBO series Carnivale, “The Show Must Go On” fall line is an eclectic collection of nostalgic pieces with a modern twist designed to capture the sophisticated minimalism and enduring optimism of 1930s Americana and its wonderfully unique vaudeville culture. Stay tuned for our fall/winter 2010 launch later this year